Is one of your important marketing tactics failing to deliver? 

One of the most important business tactics to reach out & deliver the messaging to an active audience are events (offline / online). The effectiveness of events is driven primarily by a few factors like content, delivery, ambience, audience, etc – however, the business impact is driven largely by the audience. The focus is shifting from just awareness generation or evangelism to measuring positive impact on revenue for the organization. One of the main focus areas in organizing events for any marketer is the audience that would get addressed – will we able to get the right audience, the requisite numbers, would it result in the right opportunities being identified, etc.
 
One of the core service offerings at Erfolg is audience connect – with over a decade of experience in driving audiences for events, the team is well-versed with the nuances of various stages of being connected with the prospect audience. A well-crafted strategy is planned before executing any campaign – right from database planning to invitation sharing (various mechanisms), agenda planning, connecting with the prospect audience in a non-obstructive manner, e-mail messaging, etc. 
 
The audience connect team at Erfolg is well-versed with various kinds of events i.e. customer address to prospect briefings, breakfast meets to residential conferences, technical sessions to product launches, networking sessions to informal meets, webinar to interactive chat sessions, etc. They understand the underlying difference between the various kinds of sessions & accordingly work out the approach to be adopted. Customized solutions for all aspects of audience connect i.e. audience relationship, response management, audience acquisition & database management for audience profiling are offered. The team at Erfolg is equipped to handle all registrations & monetary transactions, dissemination of information to potential registrants, financial reporting, post event analysis, etc.