Is your marketing team failing to launch campaigns due to lack of defined target audience? 

One of the most important input for any marketing campaign is the intelligence in terms of the list or the audience to be targeted. This input is especially critical when it comes to direct reach marketing tactics & attention has to be paid to all aspects i.e. planning the right audience, identification of the target audience, accuracy of the lists, frequency of connect, mediums of connect, etc. 
 
One of the contributing factors to successful campaign implementation at Erfolg has been the back-end support extended by the database team – the support has translated by them giving us insights on the organizations to be targeted, market intelligence, accurate contacts to be connected with, medium of communication to be adopted, decision making hierarchies, analysis on scope, etc. 
 
The Database Services at Erfolg is delivered by a separate dedicated team of professionals who specialize in list creation, organizational profile creation, segment mapping, industry analysis, contact updates, etc. The back-end team is not just list pullers but is experienced to take briefs basis objective of the campaign, target audience, etc & work on the same to plan the inputs for the campaign, share market insights towards approach, depth and reach, predict the probable campaign results, deliver effective & live databases for the campaign, etc.  
 
One of the core focus of database team at Erfolg is to maintain live databases – they constantly work on the database repository to ensure that the contacts are not redundant (map internal movements, new contacts, etc.). They undertake independent exercises to check validity of the contacts, work with the project execution teams to capture updates at their end, cross-validate the details via various tactics, etc to ensure that they deliver effective databases for campaign implementation within short timeframes. 
 
The database services of Erfolg helps in giving an edge to any campaign due to the comprehensive approach adopted towards defining, processing, planning, validating, augmenting database records. The services can be stand-alone for database specific activities or part of pipeline management, Back-end Sales process, Audience Connect, Messaging Campaigns, Program Implementation, etc.